Did you know that 85% of jobs are filled through networking rather than online applications? Job fairs present a golden opportunity for students and career starters to build meaningful professional connections that can help shape their future.
Whether you’re in cybersecurity, marketing, or finance, making a lasting impression at a job fair can set you apart from the competition. From brushing up your elevator pitch to mastering confident conversations, success starts with preparation and a clear strategy.
At Lateral Connect, we don’t just focus on technical training-we teach our mentees how to present themselves, make industry connections, and unlock new career paths through intentional networking. Job fairs are more than just booths and brochures-they’re career launchpads when approached with the right mindset.
In this edition, we’ll walk you through how to prepare, what to do on the day, and how to follow up effectively so your name stays top of mind with employers and professionals.
Job fairs can feel overwhelming, but with the right approach, they can become powerful networking events that accelerate your career journey. Here’s how to make the most of them-before, during, and after.
Before the Job Fair
Do your homework – Research which employers will be attending. Make a list of the companies that align with your interests and goals, and learn about their current roles or programmes.
Dress the part – First impressions matter. Choose attire that’s smart and comfortable-something that gives you confidence and professionalism.
Prepare your pitch and questions – Have a short introduction ready: who you are, what you’re studying, and what you’re looking for. Write down a few open-ended questions to engage employers.
During the Event
Introduce yourself clearly and confidently – Lead with your name, course, and interests. Don’t be afraid to express what you’re hoping to gain from the conversation.
Ask smart, open-ended questions – This helps keep the conversation going and shows genuine interest in the company and its opportunities.
Network with other attendees – Sometimes, your next lead may come from a fellow student or job seeker. Use your waiting time wisely and connect.
Exchange contact info – Whether it’s a printed CV, LinkedIn profile, or personal card, make sure you leave something behind-and get something in return.
After the Fair
Follow up professionally – Send a brief message to thank the employer for their time, remind them who you are, and refer to something specific you discussed.
Keep a record of who you met – Create a digital contact list or a spreadsheet. These notes could be useful if you apply to their company later or need a reference.
Refer to your job fair contact in future applications – It adds a personal touch and shows you’ve already taken initiative.
At Lateral Connect, we coach our mentees to not only show up-but stand out.
In today’s competitive job market, networking is not optional-it’s essential. Whether you’re attending your first or tenth job fair, preparation and follow-up make all the difference. It’s not just about handing out CVs-it’s about building real, lasting connections.
At Lateral Connect, we support our mentees in developing these soft skills alongside cybersecurity and business training. From your first elevator pitch to securing an interview, we help you grow in confidence, connection, and capability.
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